Producing consistent, high-quality content at scale requires a system that empowers your team to write better copy faster. Ditto’s AI content system turns your brand guidelines and copy standards into automated, actionable workflows — streamlining writing, editing, and reviewing so you deliver on-brand content consistently, from day one.
💡 More AI functionalities are coming (very) soon! If you have an AI related feature request or feedback, share it with us at support@dittowords.com or book a call
Use AI style guides to enforce your writing standards at scale
Build your style guide in Ditto with custom content standard rules, then let Ditto’s AI enforce them for you as you write. These rules provide examples to train your AI model and can be used to adjust tone of voice, use context-specific language, correct text formatting, and more.
Create a style guide:
Click + New style guide
Name your style guide and click Create
💡 You can set commonly used style guides to be enabled by default so it’s rules are applied in all projects
Create style guide rules to train your AI model
Style guide rules are the building blocks used to create your personalized AI content system. When adding new rules, provide at least one example to help the AI model understand the context and apply the rule correctly in your writing. The more specific you are and the more examples you provide, the better the suggestions will be.
Create a rule:
Click + Add rule in your style guide
Give the rule a name and description
[Optional] Add target tags so the AI knows which text items to apply this rule to. If no tags are included, the rule will be applied to all text items in your project
Provide at least one example, then click Add rule
💡 See here for more tips on how to write your rules so you get the best results from Ditto’s AI
Enforce your content rules with Magic Edit AI
Ditto’s magic edit AI automatically checks your copy against the style guides enabled in your project, highlights any rule violations, and suggests appropriate edits. This provides you with immediate feedback on your writing and allows you to accept or reject the suggestions based on your judgment.
Respond to suggested edits:
Select a text item and click suggested edits
See the rule that contribute to the suggestion and preview the edit
Accept (✓) or reject (✕) the suggestion. Accepting the suggestion will apply the edit to the text item
How to get the best results from Ditto’s AI
Due to the probabilistic nature of AI and large language models (LLMs), the output for AI suggestions can be variable in quality, and is partly influenced by how well your rules are written. Therefore, we want to share what we’ve found to yield the best results from Ditto’s AI so you can be confident in the suggestions it makes.
When writing dos/don’ts, ideally provide multiple, meaningfully differentiated examples to cover different use cases
Rules will be more successful if they are more concrete: "Don't say please" will be more predictable than "Use an assertive tone"
More subjective rules relating to voice, tone, and structure will generate good results, but they increase the likelihood of mediocre results
Names should be concise, direct instructions: "Use X instead of Y"
Descriptions provide context on how the rules should be used, and should also be thought of as direct instructions for the AI to follow
For vocabulary, formatting, and general best practices, it’s possible to only provide the do examples and skip the don’t
💡 Every Ditto workspace comes with a default Ditto Style Guide with common copy standard rules. You can use its rules as examples when creating your own custom rules